Blog Marketing Benefits In Real Estate Web Marketing

Blog Marketing is currently the focal point of attraction for some real estate investors. Blog creation can be bottomed on two major point. One is for individual component and the second one is the expert feature. Blogging has increased huge fame among individuals as a style to reach individuals around the world. Without a doubt when a web journal is made for expert feature it drags more open answer and the real estate business gets a critical buildup in the terms of cash.
Making a site requires subsidize however making an online journal is free. A website proprietor has more benefits and he/she can use them for showcasing reason. Real estate professionals are presently turning out to be very familiar with the upsides of website. Thus real estate blog promoting has been reported and it has assembled gigantic fame in a limited ability to focus time.
Blogging for the real estate business has developed like anything because of the plenteous measure of good result real estate investors have encountered. Real estate blog advertising can be utilized as a compelling and moderate promoting instrument, which real estate agents from everywhere throughout the world are utilizing to get more measure of business achievement.
Through blogging real estate professionals have drawn huge result. For such reason blogging as a pattern has developed like anything among real estate investors. Real estate blog advertising is a moderate yet powerful online business instrument that permits the real estate agents to draw strong business achievement.
In this way, you have to make your online journal not quite the same as others with the goal that it can draw most extreme number of web activity’s consideration. As a real estate investor you are all around familiar with the progressing enormous rivalry in the real estate market. Consequently, making a site that can be discernible from the rest is the most vital angle that you have to search for. Likewise your site should be streamlined according to the prerequisites of web indexes. Accomplishing a high rank in a noteworthy web index like Google can bring you great measure of web movement and prominence on the Internet.
Before beginning, you have to know the accurate components that are vital to be included with your real estate blog promoting. In the event that you take after these components then it will promise endorsement rate for your web journal on the Internet.
In the event that you will go for master’s proposal then one post in a week can carry you huge accomplishment with your real estate blog showcasing. On the off chance that you will include more posts then peruses will make more number of remarks for your online journal. This is likewise a decent move with your real estate blog through which numerous individuals will came to think about your real estate business.
In this way, you have to make a site that can get watch instantly on the Internet. The most vital thing that you should know is that your web journal ought to be web crawler agreeable. Web search tools are the prime hot spot for your real estate blog prompting’s web activity.

Buying Real Estate At Auction Tips


Auctions can be a daunting time to buy a property as some Auctions you may not have any idea where it might sell or what it is worth. In New Plymouth we have adopted a policy of publishing the Auction Reserve in order for the whole process is transparent. We do about 60% of our Auctions this way. But in any case Auctions still are done in a set time frame and you need to have things sorted out so that you don’t miss out on your dream property at Auction. Here are a few things that will help you in your purchase at Auction. In Christchurch auctions are done in a more of a traditional way where auction reserves arent published and in many cases arent decided till a few days before the auction. Here is a quick run down on the things you should do when looking at buying a property from auction.


Do your Research

When you are looking in an area, whether buying ‘for sale’ or through an Auction, research the prices in that area for the type of property that you want. Find out about the good and bad features of the area, and comparative prices to other areas. Look at similar properties to the type that you are seeking.

Attend Local Auctions

It is valuable experience to attend as many local Auctions as you can to see how the Auction proceeds. Observe how people bid, and who is at the Auction. Work out people’s style of bidding. The same people may be bidding against you for your property in the near future.

Arrange your Finances

Ensure that you have your Finance in place prior to the Auction. Establish you bidding limit. Make sure you allow for all extra costs that may be involved and leave a buffer for bidding so that on the day you know exactly what it will cost you when your bidding.


Register your Intent with the Agent

Advise the Real Estate Agent if you are interested in a property. They will be able to give you more information on the property and guide you through some other things.

Establish your Bidding Limit

It is important that you set your own bidding limit. Decide what the property is worth to you based on what you can afford. Talk to your local mortage broker or bank for this as they can give you advice on repayments at any given cost.

Check the Paperwork

If you are seriously interested in a property and intend to bid you should have your Solicitor inspect the Contract of Sale. It is a good idea to have a good read through all the paperwork related to the Auction beforehand. Wherever possible, contact the Agent handling the sale and ask them to provide you with a copy of the documentation. This is normally possible in the week prior to Auction. Read through all of the documents and always ask if you are unsure of anything. It is important to clarify details such as settlement terms, deposit and fixtures before the auction commences.

If you want a building and LIM inspections done do it before the Auction. It is not possible to make an Auction purchase conditional on inspection results. Make sure that any reports or inspections have been carried out to your satisfaction before you attend the Auction.

Ask for Help

Many people find the Auction process daunting. Don’t be afraid to ask a friend, relative or Real

Estate Agent, to assist you with your bidding. Many people ask someone else to bid on their behalf as they may be less inclined to bid emotionally and will not exceed a predetermined limit. Make certain that they have very clear instructions in writing on what they can and can’t do on your behalf.


Check the Contract of Sale again

On the Auction Day you should always check that your copy of the Contract of Sale is exactly the same as the original Auction Contract and that there have been no late changes.


Remember how an Auction looks from the Auctioneer’s perspective. They are often looking at a large number of people who are invariably turning around, whispering etc. If you are standing at the back of this scene, or hidden in the shade of a tree, the Auctioneer may well miss your bid, particularly when you are bidding for the first time. Stand in clear sight of the Auctioneer and make your first bid obvious to them.

Make sure the Auctioneer understands what you are doing. Bid early, clearly and confidently, and avoid unusual sign language that may be misunderstood. Buyers are usually reluctant to start bidding at Auction but the best policy is to bid loudly and confidently signalling to all other bidders you intend to purchase the property or should the reserve price not be reached that you are given an opportunity in any further negotiations.

Keep Control of your Bidding

If the bidding is increasing in larger denominations than you are comfortable with, consider offering a lower denomination as your bid. The Auctioneer does have the right to refuse it, but there is absolutely no harm in trying.

It is important not to be drawn into a bidding war on a property you want. Emotion can lead to you payingmore than you can afford and there is no cooling off period with an Auction.

Making the Deposit

When the property is sold at the Auction you are required to sign the Contract of Sale and pay a deposit of usually 10% on the spot. This can be paid by Personal or Bank Cheque.

This information should be used as a guide. Always seek legal and professional advice when buying any real estate. Every situation is different so make sure your prepared. Enjoy the process and enjoy your new house if your buy one.

3 Easy Ways To Get Top Quality Real Estate Blog Content

Having a real estate blog is an effective marketing strategy that helps to increase community visibility, and connects you directly with your prospective and existing clients.

It gives you an efficient lead generation system as well, and allows you to gain authority on the topics you are blogging about.

Done for you blogging is a great way to keep your blog up to date with fresh content so your readers will continue to return to you for more information. However, before diving into this topic, let’s explore why you should have a blog in the first place.

Why A Real Estate Blog

Through a blog, real estate agents are able to improve consumer perception and build trust by doing the following:

Publish high quality, informative posts
Being consistently perceived as an authority in their marketplace with blogging
Interacting and engaging in good conversations with readers of their blog
Letting their personality shine – prospects are searching for background information before talking with agents
Demonstrating their talents and professional skills

A real estate blog will help you to do all of this.

Done-For-You Real Estate Blog Content

You can purchase high quality, pre-written blog content from a real estate blog content service.

In one example, you can get 20 professionally written blog posts per month on high quality real estate related topics that your clients and referral partners would find interesting. The great news is that you don’t have to spend hours upon hours researching and writing the content. Just copy and paste the articles into your blog and schedule them to publish.

The content is “ghost written” meaning you can take full credit as the author as well. You can even spend a few minutes customizing the content for your local market, add local keywords for better search engine placement, and give your personal opinions on the article and how it affects your market and client base.

Automatic Blog Content Channels

Just as it sounds, an automatic content channel system uses custom software to publish high quality, professionally written real estate blog posts directly into your WordPress or Blogger website.

Just like the ghost-written blog content option above, this content automatically shows up in your website each business day and it makes you look like a total real estate expert.

With this option, you don’t even have to log in to copy/paste and publish. We just set up the software to publish to your existing blog website and it works automatically.

Automatic blog content channel posting software keeps your blog filled with keyword rich, fresh content to give you that needed boost in search engines as well as staying in front of your sphere-of-influence consistently and professionally.

It is effective, hands-free in nature, reliable, cost-effective and takes off on its own once you set it up.

Guest Blogging

Guest blogging helps to increase website traffic. It is an excellent way to get extra web exposure. Plus, the guest bloggers will have an incentive to promote your site with their post on it as well.

One great way to utilize guest bloggers is to ask other industry professionals that you get referral business from to write guest posts about their industry.

For instance, ask the mortgage lending professional of your choice to write a guest post on a current loan program or special market update. They get the chance to show off their market knowledge and you get a high quality blog post for free.

By far, guest blogging saves you time. Having to keep up posting to your blog can be very time consuming and many real estate agents simply do not have the time. Unfortunately, if you are not posting regularly, your blog will crash and burn.

By hiring professional blogging services, you will be provided with a lot of content to maintain blog quality. You also don’t have to coordinate the content with your guest writers with a professional service. It’s all taken care of for you.

Real estate blogging is definitely something you want to incorporate in your real estate marketing strategy and is a responsive and reliable form of social media. It has shown some excellent results for any business owner and will surely do the same for the real estate agents who know the value and concept of blogging.

You can, as long as you include this complete blurb with it:


Mikel Erdman is a proven marketing expert in the competitive real estate industry having coached and served thousands of agents and loan officers throughout the USA.

See Mikel’s Real Estate Content Marketing Blog for more tips, tools, and strategies to help you get social media marketing results without losing focus or wasting time.

If you’re looking for a simple, quick and easy way to boost sales and generate referrals without wasting countless hours online, get your FREE Blogging 101 e-book now:

And if you’re looking for a 100% automated blogging and social media marketing system designed specifically for the real estate industry, take a look at our Free Setup Offer here:

SMARTblog Fast Start Setup Offer

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Turning Your Real Estate Blog Into a Money Making Machine

You would be setting up your real estate business if you don’t have profit in mind when you started out in the venture. Real estate agents are becoming competitive in their line of businesses by implementing real estate blogs to market their venture on the Internet. But this can be very tricky if it’s your first time doing it.

In fact, not all real estate bloggers ends in success. The profit that they will be making will all depend on the strategies they implement to tap into the online market, as well as increasing their reputation as a real estate business on the Web. Here are some tips on how to turn your real estate blog into a real money making machine.

Internet Marketing

You need to implement Internet marketing strategies if you want your real estate blog to have an edge in the competition. In fact, your counterparts will also have the same idea to outdo their competition, including you in it.

Search engine optimization or SEO is the basic of Internet marketing concepts. Start off by increasing your search engine coverage by putting keywords variations in various areas of your site. Also, you might want to place at least 2 or 3 keywords, or keyphrases, with each of your post for more matches.

Another method to increase your search engine results, aside from keywords, is to improve your page rank. This can be done by increasing the number of backlinks you have on the Internet. Backlinks are links that points back to your site. You can improve your page rank by:

o link building with other real estate sites on the Internet
o submit your link to Web directories
o publish keyword-rich articles with your link on it
o Make use of business bookmarking and social networking concepts

Quality Content

Now that you have implemented strategies that will increase your blog site’s traffic, as well as improving its accessibility on the Internet; you now need to post quality and informative content that will attract the attention of your visitors.

You need to keep in mind that not all of your online visitors will be interested in buying a property from you. These individuals are more focused on the information that you provide about real estate. Putting up direct-selling posts will practically scare them off.

Though, it is quite possible to steer them in the right direction, to become paying customers, by keeping their interest in acquiring a real estate property from you. Feed them regularly with more information about real estate. Make your posts interesting to the reader by varying the style it is presented.

[] — Real Estate Blogs

Vanessa A. Doctor from Jump2Top – SEO Company

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What Is a Permalink on a Real Estate Blog?

Found under settings, permalinks is one of the most overlooked settings by users. It is critical that permalinks are set appropriately before creating pages, posts, or connecting to your social media channels.

What is a Permalink

A permalink is a visual way of identifying your pages and posts as it is presented in the Uniform resource locator (URL) address bar. By default, permalinks are set with an “ugly” web address that looks like The N is replaced with an identification (ID) number (i.e., 123).

How Should a Custom Permalink Structure Look

Instead, you want a custom permalink structure to read your site using a search engine optimization (SEO) approach. As it relates to realty blogging, you want to optimize your results on the search engines using what home buyers, sellers, and investors are looking for such as specific details about properties like addresses, streets, locations, schools, zip codes, etc. This is true because many people type into the search engines specific information such as addresses, street names, surrounding schools and zip codes where they want to buy their next home. Having this information in the URL structure will provide you with the extra boost the search engines need to find your site, organically (without paying advertising dollars).

We recommend you change permalink settings to /%postname%/. This will change the URL visual address to the title of your page or post. For example, if you have a home listed at 123 Elm Street, San Diego, CA 92103, the URL would show:

Do you know how important this is? Think about it: displayed is the street number, street name, city, state, and zip code. You can even add other details such as the agent name, county, and home features. It is unlimited! This is what we mean by optimizing your pages for the search engines.

At the very least, you need to create custom permalinks, otherwise you will lose a lot of search engine momentum and your work will be a waste of time and money.

The Permalink Structure Setup Process

Go to “” (yes, add /wp-login.php)
Go to the Dashboard
Hover over settings and click the permalink option.
Select the “custom structure” radial button.
Type into the box /%postname%/.
Click save changes.
Preview the site to make sure that it works properly.

That’s it! Now, the URL will read the title of your realty blog post or page as the post name. Make sure when you are creating titles for pages and post, use keywords from your keyword analysis, as part of your title. This will fulfill that part of SEO. Also, most titles on WordPress realty blog is wrapped in a H1 tag, which is favored by the search engines. One last note, 9 times out of 10 when a the URL does not display properly, it’s usually because of a missing forward slash (i.e. /). Check that before doing anything, otherwise all should be working appropriately.


Permalinks are important to promoting your real estate blog online. The custom permalink structure provides search engines the proper tools to effectively search your real estate blog as well as beautifying the display of your sites web address. Now, when you post homes for sale, it will read something like “”. Allowing this type of structure to be visible on your real estate blog is good for SEO and good for you when marketing on the Internet.

The best and easiest real estate blog information about starting a blog in Real Estate and Social Media for Real Estate for buyer and listing leads. More realty blogging information be found at at or in the top real estate book, SOLD! A Proven Social Media Strategy for Generating Real Estate Leads.

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Wholesaling Marketing: 6 Types Of Content To Use On Your Real Estate Blog

Real estate blogs continue to be one of the best wholesaling marketing tools available to investors. In fact, Social Media Today says that businesses that blog can realize up to 67% more leads. However, there can be a huge difference in the results and amounts of leads seen from this wholesaling marketing channel, often dependent on the content used.

A blog still often makes the heart of all wholesaling marketing efforts for real estate investors. It provides a core from which content can be repurposed cost effectively and which all other social media, online advertising and offline marketing can be directed to. In itself a blog can be greatly responsible for SEO and Google rankings of all web assets as well as branding and increasing lead generation and conversions.

However, a blog shouldn’t be bound by simple cookie cutter text posts. This is a part of it, but different prospects digest and respond to information in very different ways. Just as importantly search engines like Google love different types of content marketing and can handsomely reward those with more variety with higher rankings and preferential treatment when using PPC advertising tools like Google AdWords.

So what are some of the different types of content to use in this wholesaling marketing channel?

1. Podcasts

Many people no longer like to read, and many more people simply have a very tough time finding time to read. A podcast can ensure these prospects are still connected with by delivering content in audio which can be listened to on the go. Done right a podcast series can also help keep contacts coming back again and again.

2. Video

Google loves YouTube and video and has made no secret of the fact it likes it when it comes to search engine rankings. Younger generations also often prefer video to any other type of content making it a critical addition for connecting with younger sellers, home buyers and investors.

3. Short Blog Posts

A lot of noise has been made about long form content and delivering lots of value recently. However, short blog posts can be more engaging and easier to consume for readers too. This could increase repeat visits and sharing which is equally as important as everything else.

4. In Depth Articles

The blogosphere has been on a mad rush to create 2,000 word plus articles recently due to changes at Google. They may definitely help rankings, but may not always be the most effective for funneling leads through to action.

5. Photos

The visuals on a blog or real estate wholesaling website instantly say volumes about the company. Does yours say you are simply another carbon copy of 10,000 others out there or do you stand out as fresh, original and interesting?

6. Infographics

Infographics are a great way to combine text and images to get the point across quickly and gain shares.

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5 Worst Mistakes Most Real Estate Blogs Make

While participating in a realtor’s forum recently, I came across a new thread that boldly asked, “Blogs, are they a waste of time?” I recognized his question as one being contemplated on a daily basis by many brokers and that reflects a tension between what most online real estate marketing experts say (that a blog is essential) and the real-world experience of real estate blog owners who see little in the way of new leads coming from them.

At the time of encountering the question I was in the process of researching good examples of realtor blogs. Well, this was certainly easier said than done because around 80% to 90% of the realtor blogs I found are indeed wasting their time with their blogging efforts. This is not because blogging itself is a waste of time, it is because realtors themselves are not applying best practice principles.

Now that may sound harsh, but it would be more cruel to watch hard working agents squander their limited time building a real estate blog that doesn’t meet their objectives – and may, in fact, turn off those few people that stumble upon it because it doesn’t measure up to their expectations. Here are the biggest and most frequent mistakes I’ve seen in realtor blogs:

There is an unclear understanding of a blog’s purpose or the expectations of the intended audience. I have ranked this as the number one mistake because so many of the other errors stem from this basic misunderstanding. Most realtor blogs I have seen use their blogs to explicitly promote their services or attempt to get a low-value SEO bounce to their website. Instead, what should happen are genuine attempts to answer questions or solve problems posed by people in, or about to enter the housing market. Do this, and the key objectives of a blog will be achieved. These are: to enhance recognition, build trust, and develop expert status.

Blog posts that include new listings or open houses. Neither of these post “topics” answer questions or solve problems, which is the main purpose of blogs – they belong on your website or email list. However, by simply “re-packaging” the new listing as a “lesson” then you make these sorts of posts serve your audience – instead of just promoting yourself. For example, you can explain how a new listing’s well-established garden helps the marketability the property.

Blogs that are difficult to navigate. Visitors to your blog will often find their way to it by a search engine pointing to a post that may answer their question or solve a problem they have. You want them to stay on your blog site as long as possible, but too many realtor sites lack basic navigational tools that will help your new visitor to find more information on what concerns them. A well thought-out category list and search box are essential. Internal links to other posts within your website are also good for navigation and SEO.

Blog titles, headings and images are not search engine optimized. Titles need to have keywords and clearly reveal the topic of the post. Break posts up into sections and use Heading tags to help readers and search engines understand the nature of your posts.

Blogs that are part of a realtor website instead of linked to it. As you go about answering your visitors’ questions and solving their problems, your blog is uniquely positioned to establish you as a credible, reliable and trustworthy expert. Visitors are more likely to establish this perception via a detached, impartial blog than they would through a business website. Blogs that are merely an extension of a corporate website loses this advantage of being impartial.

So, back to the original question: Are real estate blogs a waste of time? Quite possibly, if 3 to 5 of the errors listed can be identified. Luckily, most of the above errors can be fixed, although some more easily than others. But get these issues corrected and your blog can be a rich source of leads.

Social media is changing the commercial landscape in which realtors work. Matteo Pantalone cuts through the hype and confusion and guides realtors on effective social networking strategies specific to the real estate industry. Discover more at his blog:

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