3 Easy Ways To Get Top Quality Real Estate Blog Content

Having a real estate blog is an effective marketing strategy that helps to increase community visibility, and connects you directly with your prospective and existing clients.

It gives you an efficient lead generation system as well, and allows you to gain authority on the topics you are blogging about.

Done for you blogging is a great way to keep your blog up to date with fresh content so your readers will continue to return to you for more information. However, before diving into this topic, let’s explore why you should have a blog in the first place.

Why A Real Estate Blog

Through a blog, real estate agents are able to improve consumer perception and build trust by doing the following:

Publish high quality, informative posts
Being consistently perceived as an authority in their marketplace with blogging
Interacting and engaging in good conversations with readers of their blog
Letting their personality shine – prospects are searching for background information before talking with agents
Demonstrating their talents and professional skills

A real estate blog will help you to do all of this.

Done-For-You Real Estate Blog Content

You can purchase high quality, pre-written blog content from a real estate blog content service.

In one example, you can get 20 professionally written blog posts per month on high quality real estate related topics that your clients and referral partners would find interesting. The great news is that you don’t have to spend hours upon hours researching and writing the content. Just copy and paste the articles into your blog and schedule them to publish.

The content is “ghost written” meaning you can take full credit as the author as well. You can even spend a few minutes customizing the content for your local market, add local keywords for better search engine placement, and give your personal opinions on the article and how it affects your market and client base.

Automatic Blog Content Channels

Just as it sounds, an automatic content channel system uses custom software to publish high quality, professionally written real estate blog posts directly into your WordPress or Blogger website.

Just like the ghost-written blog content option above, this content automatically shows up in your website each business day and it makes you look like a total real estate expert.

With this option, you don’t even have to log in to copy/paste and publish. We just set up the software to publish to your existing blog website and it works automatically.

Automatic blog content channel posting software keeps your blog filled with keyword rich, fresh content to give you that needed boost in search engines as well as staying in front of your sphere-of-influence consistently and professionally.

It is effective, hands-free in nature, reliable, cost-effective and takes off on its own once you set it up.

Guest Blogging

Guest blogging helps to increase website traffic. It is an excellent way to get extra web exposure. Plus, the guest bloggers will have an incentive to promote your site with their post on it as well.

One great way to utilize guest bloggers is to ask other industry professionals that you get referral business from to write guest posts about their industry.

For instance, ask the mortgage lending professional of your choice to write a guest post on a current loan program or special market update. They get the chance to show off their market knowledge and you get a high quality blog post for free.

By far, guest blogging saves you time. Having to keep up posting to your blog can be very time consuming and many real estate agents simply do not have the time. Unfortunately, if you are not posting regularly, your blog will crash and burn.

By hiring professional blogging services, you will be provided with a lot of content to maintain blog quality. You also don’t have to coordinate the content with your guest writers with a professional service. It’s all taken care of for you.

Real estate blogging is definitely something you want to incorporate in your real estate marketing strategy and is a responsive and reliable form of social media. It has shown some excellent results for any business owner and will surely do the same for the real estate agents who know the value and concept of blogging.

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Mikel Erdman is a proven marketing expert in the competitive real estate industry having coached and served thousands of agents and loan officers throughout the USA.

See Mikel’s Real Estate Content Marketing Blog for more tips, tools, and strategies to help you get social media marketing results without losing focus or wasting time.

If you’re looking for a simple, quick and easy way to boost sales and generate referrals without wasting countless hours online, get your FREE Blogging 101 e-book now:

http://realtyblogcontent.com/optin/free-blogging-101-e-book

And if you’re looking for a 100% automated blogging and social media marketing system designed specifically for the real estate industry, take a look at our Free Setup Offer here:

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Turning Your Real Estate Blog Into a Money Making Machine

You would be setting up your real estate business if you don’t have profit in mind when you started out in the venture. Real estate agents are becoming competitive in their line of businesses by implementing real estate blogs to market their venture on the Internet. But this can be very tricky if it’s your first time doing it.

In fact, not all real estate bloggers ends in success. The profit that they will be making will all depend on the strategies they implement to tap into the online market, as well as increasing their reputation as a real estate business on the Web. Here are some tips on how to turn your real estate blog into a real money making machine.

Internet Marketing

You need to implement Internet marketing strategies if you want your real estate blog to have an edge in the competition. In fact, your counterparts will also have the same idea to outdo their competition, including you in it.

Search engine optimization or SEO is the basic of Internet marketing concepts. Start off by increasing your search engine coverage by putting keywords variations in various areas of your site. Also, you might want to place at least 2 or 3 keywords, or keyphrases, with each of your post for more matches.

Another method to increase your search engine results, aside from keywords, is to improve your page rank. This can be done by increasing the number of backlinks you have on the Internet. Backlinks are links that points back to your site. You can improve your page rank by:

o link building with other real estate sites on the Internet
o submit your link to Web directories
o publish keyword-rich articles with your link on it
o Make use of business bookmarking and social networking concepts

Quality Content

Now that you have implemented strategies that will increase your blog site’s traffic, as well as improving its accessibility on the Internet; you now need to post quality and informative content that will attract the attention of your visitors.

You need to keep in mind that not all of your online visitors will be interested in buying a property from you. These individuals are more focused on the information that you provide about real estate. Putting up direct-selling posts will practically scare them off.

Though, it is quite possible to steer them in the right direction, to become paying customers, by keeping their interest in acquiring a real estate property from you. Feed them regularly with more information about real estate. Make your posts interesting to the reader by varying the style it is presented.

[http://realestatepr.org/] — Real Estate Blogs

Vanessa A. Doctor from Jump2Top – SEO Company

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What Is a Permalink on a Real Estate Blog?

Found under settings, permalinks is one of the most overlooked settings by users. It is critical that permalinks are set appropriately before creating pages, posts, or connecting to your social media channels.

What is a Permalink

A permalink is a visual way of identifying your pages and posts as it is presented in the Uniform resource locator (URL) address bar. By default, permalinks are set with an “ugly” web address that looks like example.com/?p=N. The N is replaced with an identification (ID) number (i.e., 123).

How Should a Custom Permalink Structure Look

Instead, you want a custom permalink structure to read your site using a search engine optimization (SEO) approach. As it relates to realty blogging, you want to optimize your results on the search engines using what home buyers, sellers, and investors are looking for such as specific details about properties like addresses, streets, locations, schools, zip codes, etc. This is true because many people type into the search engines specific information such as addresses, street names, surrounding schools and zip codes where they want to buy their next home. Having this information in the URL structure will provide you with the extra boost the search engines need to find your site, organically (without paying advertising dollars).

We recommend you change permalink settings to /%postname%/. This will change the URL visual address to the title of your page or post. For example, if you have a home listed at 123 Elm Street, San Diego, CA 92103, the URL would show: yourdomain.com/123-elm-street-san-diego-ca-92103

Do you know how important this is? Think about it: displayed is the street number, street name, city, state, and zip code. You can even add other details such as the agent name, county, and home features. It is unlimited! This is what we mean by optimizing your pages for the search engines.

At the very least, you need to create custom permalinks, otherwise you will lose a lot of search engine momentum and your work will be a waste of time and money.

The Permalink Structure Setup Process

Go to “http://yourdomain.com/wp-login.php” (yes, add /wp-login.php)
Go to the Dashboard
Hover over settings and click the permalink option.
Select the “custom structure” radial button.
Type into the box /%postname%/.
Click save changes.
Preview the site to make sure that it works properly.

That’s it! Now, the URL will read the title of your realty blog post or page as the post name. Make sure when you are creating titles for pages and post, use keywords from your keyword analysis, as part of your title. This will fulfill that part of SEO. Also, most titles on WordPress realty blog is wrapped in a H1 tag, which is favored by the search engines. One last note, 9 times out of 10 when a the URL does not display properly, it’s usually because of a missing forward slash (i.e. /). Check that before doing anything, otherwise all should be working appropriately.

Conclusion

Permalinks are important to promoting your real estate blog online. The custom permalink structure provides search engines the proper tools to effectively search your real estate blog as well as beautifying the display of your sites web address. Now, when you post homes for sale, it will read something like “http://www.yourdomain.com/1234-elm-st-san-diego-ca-92103-mls-900000”. Allowing this type of structure to be visible on your real estate blog is good for SEO and good for you when marketing on the Internet.

The best and easiest real estate blog information about starting a blog in Real Estate and Social Media for Real Estate for buyer and listing leads. More realty blogging information be found at GREleads.com at http://greleads.com or in the top real estate book, SOLD! A Proven Social Media Strategy for Generating Real Estate Leads.

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Wholesaling Marketing: 6 Types Of Content To Use On Your Real Estate Blog

Real estate blogs continue to be one of the best wholesaling marketing tools available to investors. In fact, Social Media Today says that businesses that blog can realize up to 67% more leads. However, there can be a huge difference in the results and amounts of leads seen from this wholesaling marketing channel, often dependent on the content used.

A blog still often makes the heart of all wholesaling marketing efforts for real estate investors. It provides a core from which content can be repurposed cost effectively and which all other social media, online advertising and offline marketing can be directed to. In itself a blog can be greatly responsible for SEO and Google rankings of all web assets as well as branding and increasing lead generation and conversions.

However, a blog shouldn’t be bound by simple cookie cutter text posts. This is a part of it, but different prospects digest and respond to information in very different ways. Just as importantly search engines like Google love different types of content marketing and can handsomely reward those with more variety with higher rankings and preferential treatment when using PPC advertising tools like Google AdWords.

So what are some of the different types of content to use in this wholesaling marketing channel?

1. Podcasts

Many people no longer like to read, and many more people simply have a very tough time finding time to read. A podcast can ensure these prospects are still connected with by delivering content in audio which can be listened to on the go. Done right a podcast series can also help keep contacts coming back again and again.

2. Video

Google loves YouTube and video and has made no secret of the fact it likes it when it comes to search engine rankings. Younger generations also often prefer video to any other type of content making it a critical addition for connecting with younger sellers, home buyers and investors.

3. Short Blog Posts

A lot of noise has been made about long form content and delivering lots of value recently. However, short blog posts can be more engaging and easier to consume for readers too. This could increase repeat visits and sharing which is equally as important as everything else.

4. In Depth Articles

The blogosphere has been on a mad rush to create 2,000 word plus articles recently due to changes at Google. They may definitely help rankings, but may not always be the most effective for funneling leads through to action.

5. Photos

The visuals on a blog or real estate wholesaling website instantly say volumes about the company. Does yours say you are simply another carbon copy of 10,000 others out there or do you stand out as fresh, original and interesting?

6. Infographics

Infographics are a great way to combine text and images to get the point across quickly and gain shares.

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5 Worst Mistakes Most Real Estate Blogs Make

While participating in a realtor’s forum recently, I came across a new thread that boldly asked, “Blogs, are they a waste of time?” I recognized his question as one being contemplated on a daily basis by many brokers and that reflects a tension between what most online real estate marketing experts say (that a blog is essential) and the real-world experience of real estate blog owners who see little in the way of new leads coming from them.

At the time of encountering the question I was in the process of researching good examples of realtor blogs. Well, this was certainly easier said than done because around 80% to 90% of the realtor blogs I found are indeed wasting their time with their blogging efforts. This is not because blogging itself is a waste of time, it is because realtors themselves are not applying best practice principles.

Now that may sound harsh, but it would be more cruel to watch hard working agents squander their limited time building a real estate blog that doesn’t meet their objectives – and may, in fact, turn off those few people that stumble upon it because it doesn’t measure up to their expectations. Here are the biggest and most frequent mistakes I’ve seen in realtor blogs:

There is an unclear understanding of a blog’s purpose or the expectations of the intended audience. I have ranked this as the number one mistake because so many of the other errors stem from this basic misunderstanding. Most realtor blogs I have seen use their blogs to explicitly promote their services or attempt to get a low-value SEO bounce to their website. Instead, what should happen are genuine attempts to answer questions or solve problems posed by people in, or about to enter the housing market. Do this, and the key objectives of a blog will be achieved. These are: to enhance recognition, build trust, and develop expert status.

Blog posts that include new listings or open houses. Neither of these post “topics” answer questions or solve problems, which is the main purpose of blogs – they belong on your website or email list. However, by simply “re-packaging” the new listing as a “lesson” then you make these sorts of posts serve your audience – instead of just promoting yourself. For example, you can explain how a new listing’s well-established garden helps the marketability the property.

Blogs that are difficult to navigate. Visitors to your blog will often find their way to it by a search engine pointing to a post that may answer their question or solve a problem they have. You want them to stay on your blog site as long as possible, but too many realtor sites lack basic navigational tools that will help your new visitor to find more information on what concerns them. A well thought-out category list and search box are essential. Internal links to other posts within your website are also good for navigation and SEO.

Blog titles, headings and images are not search engine optimized. Titles need to have keywords and clearly reveal the topic of the post. Break posts up into sections and use Heading tags to help readers and search engines understand the nature of your posts.

Blogs that are part of a realtor website instead of linked to it. As you go about answering your visitors’ questions and solving their problems, your blog is uniquely positioned to establish you as a credible, reliable and trustworthy expert. Visitors are more likely to establish this perception via a detached, impartial blog than they would through a business website. Blogs that are merely an extension of a corporate website loses this advantage of being impartial.

So, back to the original question: Are real estate blogs a waste of time? Quite possibly, if 3 to 5 of the errors listed can be identified. Luckily, most of the above errors can be fixed, although some more easily than others. But get these issues corrected and your blog can be a rich source of leads.

Social media is changing the commercial landscape in which realtors work. Matteo Pantalone cuts through the hype and confusion and guides realtors on effective social networking strategies specific to the real estate industry. Discover more at his blog: http://blog.totalpropertylistingengine.com

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